Search and Retrieval of Rich Media †Free Samples to Students

Question: Discuss about the Search and Retrieval of Rich Media. Answer: Introduction: There are many negative effects of rich media o small businesses. After the adoption of rich media for businesses, it is necessary for the companies to measure its effectiveness. However, it is difficult for the small companies to measure the return in investment (ROI) of rich media. With the help of rich media, the customers are able to give their reviews. Thus, it is difficult for the small organizations to handle negative customer reviews. In addition, it is highly time consuming for the small companies to implement the strategies of rich media. Most importantly, small companies have to bear large amount of expenses that harms their businesses in a large way (Laudon and Laudon 2013). People face many issues at the time of using rich media. Rich media is highly computerized and gadget based. People who are cannot use computers and gadgets are not able to use this media. Performance issue is another major issue faced by people. People face many issues while developing and delivering advertisements with the help of rich media. Another major issue is e-commerce (Daras, Manolopoulou and Axenopoulos 2012). It can be seen that there are many people who are not use-to-use e-commerce for various purposes. These kinds of people will not be beneficial from different kinds of rich media activities. These are the major issues. From the above table, it can be seen that the portion of expenses incurred for rich media is the highest among all other media sources in Australia. Thus, it can be observed that rich media is the most expensive. The major reason is the use of latest technology in rich media. Business organizations have to incur huge amount of cost in the adoption of advanced technology. In addition, companies need to conduct market research while adopting rich media to understand the market, audience and their behaviors. This process includes huge amount of costs. For these reasons, rich media is more expensive than any other media. At the time of implementing rich media, companies have to face some major issues. Sometimes companies face problems in necessary capital for implementing rich media. They have to take term loans to arrange capital. The next problem is related to talent issue. Companies require technically literate skillful employees to carry on the operations of rich media. Due to lack of these types of employees, companies face major issues. It is required for the companies to develop a digital culture in the organizations for the implementation of rich media. Lack of this type of culture may affect the implementation of rich media in the companies (Shin et al. 2014). These are the main issues faced by companies while implementing rich media. References Adnews.com.au. (2017).Digital ad spend to overtake TV in 2017, studies find - AdNews. [online] Available at: https://www.adnews.com.au/news/digital-ad-spend-to-overtake-tv-in-2017-studies-find [Accessed 27 Oct. 2017]. Daras, P., Manolopoulou, S. and Axenopoulos, A., 2012. Search and retrieval of rich media objects supporting multiple multimodal queries.IEEE Transactions on Multimedia,14(3), pp.734-746. Laudon, K.C. and Laudon, J.P., 2013. Management Information Systems 13e. Shin, B.J., Griffin, G.C., Tunney, J.T., Rundell, T.B., Dean, R.I. and Chun, R.Y.T., Visible Measures Corp., 2014.Method and system for internet video and rich media behavioral measurement. U.S. Patent 8,745,647. Trilogyam.com.au. (2017).Digital ad spend in Australia grows to take almost 50% of all advertising dollars in 2016. [online] Available at: https://www.trilogyam.com.au/blog/digital-ad-spend-in-australia-grows-to-take-almost-50.html [Accessed 27 Oct. 2017].